How do you sell 21 homes in a single day to 55+ homebuyers? It starts with a compelling brand that’s totally grounded in the community concept. A list-building advertising and social media campaign that helps generate 2,700 interested prospects. And a VIP eblast program that compels 600 prospects to attend an onsite informational event. The result? 21 sales on “Founders Day” and huge momentum for Greater Richmond’s first 55+ agri-community.